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SURVEY NAME: HOWEY-GAUGE POLL #2 INDIANA STATEWIDE
SAMPLE SIZE: 600 LIKELY VOTERS STATEWIDE
600 LIKELY DEMOCRATIC PRIMARY VOTERS STATEWIDE
FIELD DATES: APRIL 23-24, 2008 TOPLINES
Hello, my name is ________________________ with Gauge Market Research. We do not sell
anything; we just conduct various types of surveys. Tonight we are conducting a public opinion
survey among registered voters in Indiana.
I would like to speak to the youngest male, registered voter who is at home now who is eligible
to vote in Indiana elections. (IF NO MALE AVAILABLE, ASK…) May I speak to the youngest
registered female voter who is at home now who is eligible to vote in Indiana elections?
I need to confirm that you are a registered voter and will likely vote in a Primary Election for
Indiana this year.
Do you or does anyone in this household work for:
The news media? (IF YES, POLITELY TERMINATE)
Advertising or public relations? (IF YES, POLITELY TERMINATE)
A marketing research firm? (IF YES, POLITELY TERMINATE)
An elected public official? (IF YES, POLITELY TERMINATE)
1. Do you plan to vote in Indiana’s Presidential Primary Election on May 6th? Will you vote
in the Republican or Democratic Primary election? (IF NO, POLITELY TERMINATE)
VOTE IN INDIANA PRIMARY ELECTION
Total
Statewide
Voters
Democratic
Primary
Voters
Republican 34% 0%
Democrat 37% 100%
Independent/No Primary 29% 0%
2. In which Indiana County do you live?
NIELSEN DMA
Total
Statewide
Voters
Democratic
Primary
Voters
Ft. Wayne, IN 12% 7%
Cincinnati, OH 3% 2%
Indianapolis, IN 46% 39%
Louisville, KY 7% 6%
Dayton, OH 1% 1%
Terre Haute, IN 5% 4%
Lafayette, IN 2% 1%
South Bend-Elkhart, IN 9% 9%
Chicago, IL 10% 22%
Evansville, IN 6% 8%
3. Would you say that things in Indiana are on the right track and getting better or off on the
wrong track and getting worse? (CONTINUE WITH…) Do you feel strongly about that?
DIRECTION OF INDIANA
Total
Statewide
Voters
Democratic
Primary
Voters
Strongly Wrong Track 27% 37%
Wrong Track 14% 15%
Staying About The Same 21% 22%
Right Track 24% 17%
Strongly Right Track 15% 9%
Total Wrong Track 41% 52%
Total Right Track 39% 26%
4. What is the most important issue facing the state of Indiana today that you would most
like to see your elected officials take action on to help you and your family? (PROBE)
MAJOR PROBLEM FACING INDIANA
Total
Statewide
Voters
Democratic
Primary
Voters
Education 6% 6%
Jobs And Wages 19% 24%
Taxes 23% 19%
Economy 12% 11%
Loss Of Industry 4% 5%
Government 1% 1%
Crime, Drugs 3% 2%
Healthcare 7% 8%
Help The Poor, Elderly 1% 1%
Morals, Family Values 1% 0%
Traffic And Roads 1% 1%
Gasoline Prices 12% 12%
Daylight Savings Time 0% 1%
Uncertain 7% 4%
Other 4% 5%
5. Please tell me how interested you are in this November’s elections, using a scale from
one to ten, on which a ten means that you are extremely interested in this November’s
elections, and a one means that you are not at all interested in this November’s
elections. You may choose any number from one to ten, depending on how interested
you are. (SCALE 1 TO 10, OR NOT SURE/REFUSED)
INTEREST IN NOVEMBER ELECTIONS
Total
Statewide
Voters
Democratic
Primary
Voters
1 - Not Interested At All 2% 0%
2 0% 0%
3 1% 0%
4 1% 0%
5 3% 1%
6 2% 1%
7 4% 2%
8 14% 13%
9 8% 7%
10 - Very Interested 64% 74%
Uncertain 1% 0%
6. As I read a list of names, please tell whether or not you are familiar with each name. If
you have never heard the name just say so. (RANDOM ORDER) The first/next name is
John McCain. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable
opinion of him?
JOHN MCCAIN NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 2% 3%
Favorable Recognition 47% 23%
Neutral Recognition 27% 24%
Unfavorable Recognition 25% 50%
Total Awareness 99% 97%
Hard Opinion Recognition 72% 73%
Ratio Favorable/Unfavorable 1.9:1 0.5:1
7. The first/next name is Hillary Clinton. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of her?
HILLARY CLINTON NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 1% 0%
Favorable Recognition 37% 61%
Neutral Recognition 20% 17%
Unfavorable Recognition 42% 21%
Total Awareness 99% 99%
Hard Opinion Recognition 79% 82%
Ratio Favorable/Unfavorable 0.9:1 2.9:1
8. The first/next name is Barack Obama. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of him?
BARACK OBAMA NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 1% 1%
Favorable Recognition 41% 60%
Neutral Recognition 24% 19%
Unfavorable Recognition 34% 20%
Total Awareness 99% 99%
Hard Opinion Recognition 75% 80%
Ratio Favorable/Unfavorable 1.2:1 3.0:1
9. The first/next name is Mitch Daniels. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of him?
MITCH DANIELS NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 2% 4%
Favorable Recognition 51% 29%
Neutral Recognition 19% 22%
Unfavorable Recognition 28% 44%
Total Awareness 98% 95%
Hard Opinion Recognition 79% 73%
Ratio Favorable/Unfavorable 1.8:1 0.7:1
10. The first/next name is Jill Long-Thompson. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of her?
JILL LONG-THOMPSON NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 41% 41%
Favorable Recognition 22% 27%
Neutral Recognition 28% 26%
Unfavorable Recognition 9% 7%
Total Awareness 59% 60%
Hard Opinion Recognition 31% 34%
Ratio Favorable/Unfavorable 2.4:1 3.9:1
11. The first/next name is Jim Schellinger. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of him?
JIM SCHELLINGER NAME RECOGNITION
Total
Statewide
Voters
Democratic
Primary
Voters
No Recognition 46% 50%
Favorable Recognition 13% 15%
Neutral Recognition 32% 27%
Unfavorable Recognition 9% 8%
Total Awareness 54% 50%
Hard Opinion Recognition 22% 23%
Ratio Favorable/Unfavorable 1.4:1 1.9:1
12. If an election for Governor were held today, would you want to see Mitch Daniels reelected
Governor or would you prefer that someone else be given a chance to do better?
MITCH DANIELS AS GOVERNOR
Total
Statewide
Voters
Democratic
Primary
Voters
Re-Elect Mitch Daniels 47% 26%
Elect Someone New 41% 63%
Uncertain 13% 12%
13. (ASK DEMOCRATIC PRIMARY VOTERS…) In a Democratic Primary for President held
today, who would you favor between (ROTATE ORDER) Hillary Clinton and Barack
Obama? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote,
which candidate would it be if you just had to say (ROTATE ORDER) Hillary Clinton or
Barack Obama?
DEMOCRATIC TRIAL HEAT FOR PRESIDENT
Democratic
Primary
Voters
Vote Hillary Clinton 42%
Lean Hillary Clinton 3%
Undecided 8%
Lean Barack Obama 4%
Vote Barack Obama 43%
Total Hillary Clinton 45%
Total Barack Obama 47%
14. (ASK DEMOCRATIC PRIMARY VOTERS…) In a Democratic Primary for Governor held
today, who would you favor between (ROTATE ORDER) Jill Long-Thompson and Jim
Schellinger? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote,
which candidate would it be if you just had to say (ROTATE ORDER) Jill Long-
Thompson or Jim Schellinger?
DEMOCRATIC TRIAL HEAT FOR GOVERNOR
Democratic
Primary
Voters
Vote Jill Long-Thompson 37%
Lean Jill Long-Thompson 8%
Undecided 28%
Lean Jim Schellinger 6%
Vote Jim Schellinger 21%
Total Jill Long-Thompson 45%
Total Jim Schellinger 27%
15. In an election for Governor held today, which candidate would you favor (ROTATE
ORDER) Jill Long-Thompson, the Democrat or Mitch Daniels, the Republican? (IF
UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate
would it be if you just had to say (ROTATE ORDER) Jill Long-Thompson or Mitch
Daniels?
TRIAL HEAT FOR GOVERNOR
Total
Statewide
Voters
Democratic
Primary
Voters
Vote Jill Long-Thompson 34% 64%
Lean Jill Long-Thompson 2% 3%
Undecided 10% 7%
Lean Mitch Daniels 3% 2%
Vote Mitch Daniels 52% 24%
Total Jill Long-Thompson 36% 67%
Total Mitch Daniels 55% 26%
16. In an election for Governor held today, which candidate would you favor (ROTATE
ORDER) Jim Schellinger, the Democrat or Mitch Daniels, the Republican? (IF
UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate
would it be if you just had to say (ROTATE ORDER) Jim Schellinger or Mitch Daniels?
TRIAL HEAT FOR GOVERNOR
Total
Statewide
Voters
Democratic
Primary
Voters
Vote Jim Schellinger 31% 59%
Lean Jim Schellinger 2% 3%
Undecided 11% 10%
Lean Mitch Daniels 2% 1%
Vote Mitch Daniels 54% 27%
Total Jim Schellinger 33% 62%
Total Mitch Daniels 56% 28%
17. Governor Daniels’ Property Tax Relief Plan will permanently cap property taxes at a 1%
cap on homeowners, a 2% cap for rentals and a 3% cap on businesses. To fund most
of this plan, a one-cent increase in the state sales tax was enacted. Do you favor or
oppose this Property Tax Relief Plan? (CONTINUE WITH…) Do you feel strongly about
that?
PROPERTY TAX RELIEF PLAN
Total
Statewide
Voters
Democratic
Primary
Voters
Strongly Oppose 12% 20%
Oppose 11% 15%
Uncertain 19% 19%
Favor 32% 26%
Strongly Favor 25% 20%
Total Oppose 23% 35%
Total Favor 57% 46%
18. What position do you support on the War in Iraq: (ROTATE ORDER) The U.S. should
keep the level of troops the same until the mission is complete or as the Democratic
Presidential candidates want to push for the immediate withdrawal of troops?
(CONTINUE WITH…) Do you feel strongly about that?
POSITION ON IRAQ WAR
Total
Statewide
Voters
Democratic
Primary
Voters
Strongly Keep The Level Of Troops The Same 26% 7%
Keep The Level Of Troops The Same 17% 8%
Uncertain 15% 14%
Push For Immediate Withdrawal Of Troops 17% 24%
Strongly Push For Immediate Withdrawal Of Troops 26% 47%
Total Keep The Level Of Troops The Same 43% 15%
Total Push For Immediate Withdrawal Of Troops 43% 71%
19. When it comes to sports, which Indiana College or University do you support the most?
FAVORITE INDIANA COLLEGE OR UNIVERSITY
SPORTS TEAM
Total
Statewide
Voters
Democratic
Primary
Voters
Indiana University 37% 36%
University Of Notre Dame 7% 10%
Ball State University 4% 3%
Purdue University 20% 19%
Indiana State University 2% 2%
None, Not A Sports Fan 17% 15%
Uncertain 5% 5%
Other 8% 10%
Thank you, that completes the opinion section of the survey. Now, a few questions for
demographic purposes and we’ll be finished.
20. Regardless of how you are registered to vote, do you think of yourself as a Republican,
a Democrat, or an Independent? (IF INDEPENDENT, ASK…) Do you lean more toward
thinking of yourself as a Republican or a Democrat?
POLITICAL PARTY IDENTIFICATION
Total
Statewide
Voters
Democratic
Primary
Voters
Democrat 29% 65%
Independent Democrat 11% 16%
Independent 10% 9%
Independent Republican 10% 4%
Republican 40% 5%
Total Democrat 40% 81%
Total Republican 50% 9%
21. What is your age?
VOTER AGE
Total
Statewide
Voters
Democratic
Primary
Voters
18-29 Years 9% 7%
30-44 Years 27% 24%
45-59 Years 33% 35%
60 Years And Over 32% 34%
22. What is your religious preference? (SELECT, BUT DO NOT READ RESPONSE LIST)
RELIGIOUS PREFERENCE
Total
Statewide
Voters
Democratic
Primary
Voters
Catholic 18% 24%
Baptist or Bible Church 13% 20%
Pentecostal, Non-Denominational, Charismatic, Full Gospel 6% 5%
Protestant 43% 32%
Unitarian 0% 0%
Greek Orthodox 0% 0%
Jewish 0% 0%
Muslim 1% 0%
Mormon 1% 1%
Other 1% 0%
Non-Religious, None, No Religion 9% 13%
Refused 7% 4%
23. Do you consider yourself a Born-Again or Evangelical Christian? (IF YES, ASK. . . ) In a
typical month, how many times do you go to church?
EVANGELICAL CHURCH ATTENDANCE
Total
Statewide
Voters
Democratic
Primary
Voters
Not Evangelical 56% 58%
Less Than 4 Monthly 20% 19%
Four Times Or More 24% 23%
24. Your gender is male or female? (CONTINUE WITH…) Are you employed outside the
home?
GENDER AND EMPLOYMENT STATUS
Total
Statewide
Voters
Democratic
Primary
Voters
Employed Male 32% 29%
Not Employed Male 17% 20%
Employed Female 33% 30%
Not Employed Female 18% 21%
25. In addition to being American, what do you consider to be your main ethnic background?
ETHNIC BACKGROUND
Total
Statewide
Voters
Democratic
Primary
Voters
African-American 8% 20%
Ethnic Majority 90% 77%
Hispanic 1% 2%
Other 1% 1%
This concludes our survey. Thank you for your time.
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This entry was written by and posted on April 29, 2008 at 3:53 pm and filed under Indiana Polling Center. Bookmark the permalink. Follow any comments here with the RSS feed for this post.
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