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SURVEY NAME: HOWEY-GAUGE POLL #2, INDIANA CONGRESSIONAL 07
SAMPLE SIZE: 400 LIKELY DEMOCRATIC PRIMARY VOTERS
FIELD DATES: APRIL 23-24, 2008
JOB NUMBER: TOPLINES
Hello, my name is ________________________ with Gauge Market Research. We do not sell
anything; we just conduct various types of opinion surveys. Tonight, we are conducting a public
opinion survey among registered Republican voters in Indiana about the upcoming
Congressional election. Results are completely confidential.
I need to confirm that you are a registered Democratic voter and would likely vote in the
Democratic Primary for congress this year. (IF NOTE, POLITELY TERMINATE)
Do you or does anyone in this household work for:
The news media? (IF YES, POLITELY TERMINATE)
Advertising or public relations? (IF YES, POLITELY TERMINATE)
A marketing research firm? (IF YES, POLITELY TERMINATE)
An elected public official? (IF YES, POLITELY TERMINATE)
1. Would you say that things in Indiana are on the right track and getting better or off on the
wrong track and getting worse? (CONTINUE WITH…) Do you feel strongly about that?
DIRECTION OF INDIANA
Strongly Wrong Track 36%
Wrong Track 15%
Staying About The Same 22%
Right Track 15%
Strongly Right Track 12%
Total Wrong Track 51%
Total Right Track 27%
2. What is the most important issue facing the state of Indiana today that you would most
like to see your elected officials take action on to help you and your family? (PROBE)
MOST IMPORTANT ISSUE FACING INDIANA
Education 7%
Jobs And Wages 19%
Taxes 16%
Economy 16%
Loss Of Industry 1%
Government 1%
Crime, Drugs 6%
Healthcare 11%
Help The Poor, Elderly 3%
Traffic And Roads 1%
Gasoline Prices 11%
Daylight Savings Time 0%
Uncertain 4%
Other 5%
3. As I read a list of names, please tell whether or not you are familiar with each name. If
you have never heard the name just say so. (RANDOM ORDER) The first/next name is
Andre Carson. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable
opinion of him?
ANDRE CARSON NAME RECOGNITION
No Recognition 4%
Favorable Recognition 66%
Neutral Recognition 21%
Unfavorable Recognition 8%
Total Awareness 95%
Hard Opinion Recognition 74%
Ratio Favorable/Unfavorable 8.3:1
4. The first/next name is Carolene Mays. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of her?
CAROLENE MAYS NAME RECOGNITION
No Recognition 42%
Favorable Recognition 27%
Neutral Recognition 25%
Unfavorable Recognition 6%
Total Awareness 58%
Hard Opinion Recognition 33%
Ratio Favorable/Unfavorable 4.5:1
5. The first/next name is Woody Myers. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of him?
WOODY MYERS NAME RECOGNITION
No Recognition 18%
Favorable Recognition 51%
Neutral Recognition 24%
Unfavorable Recognition 7%
Total Awareness 82%
Hard Opinion Recognition 58%
Ratio Favorable/Unfavorable 7.3:1
6. The first/next name is David Orentlicher. (IF RECOGNIZE, ASK…) Do you have a
favorable or unfavorable opinion of him?
DAVID ORENTLICHER NAME RECOGNITION
No Recognition 33%
Favorable Recognition 30%
Neutral Recognition 31%
Unfavorable Recognition 6%
Total Awareness 67%
Hard Opinion Recognition 36%
Ratio Favorable/Unfavorable 5.0:1
7. In a Democratic Primary for Congress held today, who would you favor between
(ROTATE ORDER) Andre Carson, Caroline Mays, Woody Myers, and David
Orentlicher?
TRIAL HEAT
Andre Carson 45%
Carolene Mays 4%
Woody Myers 28%
David Orentlicher 8%
Uncertain 16%
Thank you, that completes the opinion section of the survey. Now, a few questions for
demographic purposes and we’ll be finished.
8. What is your age?
VOTER AGE
18-29 Years 9%
30-44 Years 18%
45-59 Years 35%
60 Years And Over 38%
9. What is your religious preference? (SELECT, BUT DO NOT READ RESPONSE LIST)
RELIGIOUS PREFERENCE
Catholic 11%
Baptist or Bible Church 36%
Pentecostal, Non-Denominational, Charismatic, Full Gospel 7%
Protestant 29%
Unitarian 0%
Greek Orthodox 0%
Jewish 0%
Muslim 0%
Mormon 0%
Other 1%
Non-Religious, None, No Religion 11%
Refused 3%
10. Do you consider yourself a Born-Again or Evangelical Christian? (IF YES, ASK…) In a
typical month, how many times do you go to church?
EVANGELICAL CHURCH ATTENDANCE
Not Evangelical 40%
Less Than 4 Monthly 23%
Four Times Or More 37%
11. And, your gender is male or female? (CONTINUE WITH…) Are you employed outside
the home?
GENDER AND EMPLOYMENT STATUS
Employed Male 20%
Not Employed Male 17%
Employed Female 33%
Not Employed Female 30%
12. In addition to being American, what do you consider to be your main ethnic background?
ETHNIC BACKGROUND
African-American 60%
Ethnic Majority 37%
Hispanic 1%
Other 2%
13. And, which Indiana County do you live in?
COUNTY OF RESIDENCE
Marion 100%
This concludes our survey. Thank you for your time.
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