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CLIENT NAME: HOWEY-GAUGE POLL
DISTRICT: INDIANA STATEWIDE
SAMPLE SIZE: 500 LIKELY VOTERS
FIELD DATES: FEB 17-18, 2008
TOPLINES
Hello, my name is ______________________ with Gauge Market Research. We do not sell anything; we
just conduct various types of surveys. Tonight we are conducting a public opinion survey among
registered voters in Indiana.
I would like to speak to the youngest male, registered voter who is at home now who is eligible to vote in
Indiana elections. (IF NO MALE AVAILABLE, ASK…) May I speak to the youngest registered female
voter who is at home now who is eligible to vote in Indiana elections?
Do you or does anyone in this household work for:
The news media? (IF YES, POLITELY TERMINATE)
Advertising or public relations? (IF YES, POLITELY TERMINATE)
A marketing research firm? (IF YES, POLITELY TERMINATE)
An elected public official? (IF YES, POLITELY TERMINATE)
1. Do you plan to vote in Indiana’s Presidential Primary Election on May 6? Will you vote in the Republican or Democratic Primary elections?
1. VOTE IN INDIANA PRIMARY ELECTION
Republican 36%
Democrat 34%
Uncertain 30%
2. (IF REPUBLICAN, ASK…) Do you favor (ROTATE ORDER) John McCain or Mike Huckabee for President?
2. REPUBLICAN PRIMARY TRIAL HEAT
John McCain 52%
Mike Huckabee 23%
Uncertain 25%
3. (IF DEMOCRAT, ASK…) Do you favor (ROTATE ORDER) Hillary Clinton or Barack Obama for President?
3. DEMOCRAT PRIMARY TRIAL HEAT
Hillary Clinton 25%
Barack Obama 40%
Uncertain 36%
4. Would you say that things in Indiana are on the right track and getting better or off on the wrong track and getting worse? (CONTINUE WITH…) Do you feel strongly about that?
4. DIRECTION FOR INDIANA
Strongly Wrong Track 17%
Wrong Track 23%
Staying About The Same 24%
Right Track 25%
Strongly Right Track 12%
Total Wrong Track 40%
Total Right Track 37%
5. What is the most important issue facing the state of Indiana today that you would most like to see your elected officials take action on to help you and your family? (PROBE)
5. MAJOR PROBLEM FACING INDIANA
Education 11%
Jobs, Wages 14%
Taxes 38%
Economy 8%
Government 2%
Crime, Drugs 3%
Healthcare 7%
Help The Poor, Elderly 1%
Morals, Family Values 1%
Traffic And Roads 3%
Gasoline Prices 1%
Daylight Savings Time 0%
Uncertain 5%
Other 7%
6. Please tell me how interested you are in this November’s elections, using a scale from one to ten, on which a ten means that you are very interested in this November’s elections, and a one means that you are not at all interested in this November’s elections. You may choose any number from one to ten, depending on how interested you are.
6. INTEREST IN NOVEMBER ELECTION
Mean 8.81
Median 10
7. As I read a list of names, please tell whether or not you are familiar with each name. If you have never heard the name just say so. (ROTATE ORDER) The first/next name is Mitch Daniels. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
7. MITCH DANIELS NAME RECOGNITION
No Recognition 4%
Favorable Recognition 52%
Neutral Recognition 21%
Unfavorable Recognition 23%
Total Awareness 96%
Hard Opinion Recognition 75%
Ratio Favorable/Unfavorable 2.3:1
8. The first/next name is Jim Schellinger. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
8. JIM SCHELLINGER NAME RECOGNITION
No Recognition 79%
Favorable Recognition 6%
Neutral Recognition 13%
Unfavorable Recognition 2%
Total Awareness 21%
Hard Opinion Recognition 8%
Ratio Favorable/Unfavorable 3.0:1
9. The first/next name is Jill Long-Thompson. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of her?
9. JILL LONG-THOMPSON NAME RECOGNITION
No Recognition 58%
Favorable Recognition 17%
Neutral Recognition 20%
Unfavorable Recognition 5%
Total Awareness 42%
Hard Opinion Recognition 22%
Ratio Favorable/Unfavorable 3.4:1
10. If an election for Governor were held today, would you want to see Mitch Daniels re-elected Governor or would you prefer that someone else be given a chance to do better?
10. MITCH DANIELS AS GOVERNOR
Re-Elect Mitch Daniels 41%
Elect Someone New 43%
Uncertain 15%
11. In an election for Governor held today, which candidate would you favor (ROTATE ORDER) Jill Long-Thompson the Democrat or Mitch Daniels the Republican? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Jill Long-Thompson or Mitch Daniels?
11. TRIAL HEAT
Vote Jill Long-Thompson 30%
Lean Jill Long-Thompson 3%
Undecided 12%
Lean Mitch Daniels 4%
Vote Mitch Daniels 52%
Total Jill Long-Thompson 33%
Total Mitch Daniels 56%
12. In an election for Governor held today, which candidate would you favor (ROTATE ORDER) Jim Schellinger the Democrat or Mitch Daniels the Republican (IF UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Jim Schellinger or Mitch Daniels?
12. TRIAL HEAT
Vote Jim Schellinger 26%
Lean Jim Schellinger 5%
Undecided 15%
Lean Mitch Daniels 3%
Vote Mitch Daniels 51%
Total Jim Schellinger 31%
Total Mitch Daniels 54%
13. Governor Daniels’ Property Tax Relief Plan would permanently cap property taxes at a 1% cap on homeowners, a 2% cap for rentals and a 3% cap on businesses. To fund most of this plan, the Governor is proposing a one-cent increase in the state sales tax. Do you favor or oppose this Property Tax Relief Plan? (CONTINUE WITH…) Do you feel strongly about that?
13. PROPERTY TAX RELIEF PLAN
Strongly Oppose 11%
Oppose 14%
Uncertain 14%
Favor 36%
Strongly Favor 25%
Total Oppose 25%
Total Favor 61%
14. Which of the following best represents your feelings on local government consolidation for townships in Indiana? (ROTATE ORDER)
14. LOCAL GOVERNMENT CONSOLIDATION
Eliminate All Township Government In Indiana 18%
Eliminate Only Townships With Fewer Than 15,000 Parcels 8%
Keep Township Government, But Run It More Efficiently 40%
Leave Township Government Alone 21%
Uncertain 13%
Thank you, that completes the opinion section of the survey. Now, a few questions for
demographic purposes and we’ll be finished.
15. Regardless of how you are registered to vote, do you think of yourself as a Republican, a Democrat, or an Independent? (IF INDEPENDENT, ASK…) Do you lean more toward thinking of yourself as a Republican or a Democrat?
15. POLITICAL PARTY IDENTIFICATION
Democrat 32%
Independent Democrat 8%
Completely Independent 8%
Independent Republican 8%
Republican 43%
Total Democrat 40%
Total Republican 51%
16. What is your age?
16. VOTER AGE
18-29 Years 5%
30-44 Years 34%
45-59 Years 30%
60 Years & Over 30%
17. Your gender is male or female? (CONTINUE WITH…) Are you employed outside the home?
17. GENDER AND EMPLOYMENT STATUS
Employed Male 36%
Not Employed Male 13%
Employed Female 30%
Not Employed Female 21%
18. In addition to being American, what do you consider to be your main ethnic background?
18. ETHNIC BACKGROUND
African-American 8%
Ethnic Majority 89%
Hispanic 1%
Other 1%
19. And, which Indiana County do you live in?
NIELSEN DMA
Ft. Wayne, IN 10%
Cincinnati, OH 3%
Indianapolis, IN 48%
Louisville, KY 6%
Dayton, OH 1%
Terre Haute, IN 5%
Lafayette, IN 2%
South Bend-Elkhard, IN 7%
Chicago, IL 10%
Evansville, IN 8%
This concludes our survey. Thank you for your time.
CLIENT NAME: HOWEY-GAUGE POLL
DISTRICT: INDIANA CONGRESSIONAL DISTRICT 07
SAMPLE SIZE: 300 LIKELY VOTERS
FIELD DATES: FEB 17-18, 2008
TOPLINES
Hello, my name is ______________________ with Gauge Market Research. We do not sell anything; we
just conduct various types of surveys. Tonight we are conducting a public opinion survey among
registered voters in Indiana.
I would like to speak to the youngest male, registered voter who is at home now who is eligible to vote in
Indiana elections. (IF NO MALE AVAILABLE, ASK…) May I speak to the youngest registered female
voter who is at home now who is eligible to vote in Indiana elections?
Do you or does anyone in this household work for:
The news media? (IF YES, POLITELY TERMINATE)
Advertising or public relations? (IF YES, POLITELY TERMINATE)
A marketing research firm? (IF YES, POLITELY TERMINATE)
An elected public official? (IF YES, POLITELY TERMINATE)
1. Do you plan to vote in Indiana’s Presidential Primary Election on May 13th? Will you vote in the Republican or Democratic Primary elections?
1. VOTE IN INDIANA PRIMARY ELECTION
Republican 24%
Democrat 41%
Uncertain 36%
2. (IF REPUBLICAN, ASK…) Do you favor (ROTATE ORDER) John McCain or Mike Huckabee for President?
2. REPUBLICAN PRIMARY TRIAL HEAT
John McCain 59%
Mike Huckabee 20%
Uncertain 21%
3. (IF DEMOCRAT, ASK…) Do you favor (ROTATE ORDER) Hillary Clinton or Barack Obama for President?
3. DEMOCRAT PRIMARY TRIAL HEAT
Hillary Clinton 26%
Barack Obama 47%
Uncertain 27%
4. Would you say that things in Indiana are on the right track and getting better or off on the wrong track and getting worse? (CONTINUE WITH…) Do you feel strongly about that?
4. DIRECTION FOR INDIANA
Strongly Wrong Track 27%
Wrong Track 12%
Staying About The Same 22%
Right Track 18%
Strongly Right Track 21%
Total Wrong Track 39%
Total Right Track 39%
5. What is the most important issue facing the state of Indiana today that you would most like to see your elected officials take action on to help you and your family? (PROBE)
5. MAJOR PROBLEM FACING INDIANA
Education 10%
Jobs, Wages 11%
Taxes 44%
Economy 6%
Government 1%
Crime, Drugs 10%
Healthcare 5%
Help The Poor, Elderly 1%
Traffic And Roads 1%
Daylight Savings Time 0%
Uncertain 4%
Other 6%
6. Please tell me how interested you are in this November’s elections, using a scale from one to ten, on which a ten means that you are very interested in this November’s elections, and a one means that you are not at all interested in this November’s elections. You may choose any number from one to ten, depending on how interested you are.
6. INTEREST IN NOVEMBER ELECTION
Mean 9.25
Median 10
7. As I read a list of names, please tell whether or not you are familiar with each name. If you have never heard the name just say so. (ROTATE ORDER) The first/next name is Mitch Daniels. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
7. MITCH DANIELS NAME RECOGNITION
No Recognition 3%
Favorable Recognition 54%
Neutral Recognition 12%
Unfavorable Recognition 31%
Total Awareness 97%
Hard Opinion Recognition 85%
Ratio Favorable/Unfavorable 1.7:1
8. The first/next name is Andre Carson. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
8. ANDRE CARSON NAME RECOGNITION
No Recognition 7%
Favorable Recognition 42%
Neutral Recognition 31%
Unfavorable Recognition 20%
Total Awareness 93%
Hard Opinion Recognition 62%
Ratio Favorable/Unfavorable 2.1:1
9. The first/next name is Jon Elrod. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
9. JON ELROD NAME RECOGNITION
No Recognition 28%
Favorable Recognition 27%
Neutral Recognition 34%
Unfavorable Recognition 11%
Total Awareness 72%
Hard Opinion Recognition 38%
Ratio Favorable/Unfavorable 2.5:1
10. The first/next name is Jim Schellinger. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of him?
10. JIM SCHELLINGER NAME RECOGNITION
No Recognition 67%
Favorable Recognition 11%
Neutral Recognition 18%
Unfavorable Recognition 4%
Total Awareness 33%
Hard Opinion Recognition 15%
Ratio Favorable/Unfavorable 2.8:1
11. The first/next name is Jill Long-Thompson. (IF RECOGNIZE, ASK…) Do you have a favorable or unfavorable opinion of her?
11. JILL LONG-THOMPSON NAME RECOGNITION
No Recognition 40%
Favorable Recognition 27%
Neutral Recognition 26%
Unfavorable Recognition 7%
Total Awareness 60%
Hard Opinion Recognition 34%
Ratio Favorable/Unfavorable 3.9:1
12. If an election for Governor were held today, would you want to see Mitch Daniels re-elected Governor or would you prefer that someone else be given a chance to do better?
12. MITCH DANIELS AS GOVERNOR
Re-Elect Mitch Daniels 48%
Elect Someone New 42%
Uncertain 9%
13. In an election for Governor held today, which candidate would you favor (ROTATE ORDER) Jill Long-Thompson the Democrat or Mitch Daniels the Republican? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Jill Long-Thompson or Mitch Daniels?
13. TRIAL HEAT
Vote Jill Long-Thompson 33%
Lean Jill Long-Thompson 3%
Undecided 10%
Lean Mitch Daniels 3%
Vote Mitch Daniels 52%
Total Jill Long-Thompson 36%
Total Mitch Daniels 55%
14. In an election for Governor held today, which candidate would you favor (ROTATE ORDER) Jim Schellinger the Democrat or Mitch Daniels the Republican? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Jim Schellinger or Mitch Daniels?
14. TRIAL HEAT
Vote Jim Schellinger 31%
Lean Jim Schellinger 2%
Undecided 11%
Lean Mitch Daniels 3%
Vote Mitch Daniels 54%
Total Jim Schellinger 33%
Total Mitch Daniels 57%
15. In a special election for Congress held today, which candidate would you favor (ROTATE ORDER) Andre Carson the Democrat or Jon Elrod the Republican? (IF UNDECIDED, ASK…) Even though you are uncertain about your vote, which candidate would it be if you just had to say (ROTATE ORDER) Andre Carson or Jon Elrod?
15. TRIAL HEAT
Vote Andre Carson 50%
Lean Andre Carson 4%
Undecided 11%
Lean Jon Elrod 3%
Vote Jon Elrod 33%
Total Andre Carson 54%
Total Jon Elrod 36%
16. Governor Daniels’ Property Tax Relief Plan would permanently cap property taxes at a 1% cap on homeowners, a 2% cap for rentals and a 3% cap on businesses. To fund most of this plan, the Governor is proposing a one-cent increase in the state sales tax. Do you favor or oppose this Property Tax Relief
Plan? (CONTINUE WITH…) Do you feel strongly about that?
16. PROPERTY TAX RELIEF PLAN
Strongly Oppose 12%
Oppose 7%
Uncertain 14%
Favor 33%
Strongly Favor 35%
Total Oppose 19%
Total Favor 68%
17. Which of the following best represents your feelings on local government consolidation for townships in Indiana? (ROTATE ORDER)
17. LOCAL GOVERNMENT CONSOLIDATION
Eliminate All Township Government In Indiana 22%
Eliminate Only Townships With Fewer Than 15,000 Parcels 9%
Keep Township Government, But Run It More Efficiently 40%
Leave Township Government Alone 15%
Uncertain 14%
Thank you, that completes the opinion section of the survey. Now, a few questions for
demographic purposes and we’ll be finished.
18. Regardless of how you are registered to vote, do you think of yourself as a Republican, a Democrat, or an Independent? (IF INDEPENDENT, ASK…) Do you lean more toward thinking of yourself as a Republican or a Democrat?
18. POLITICAL PARTY IDENTIFICATION
Democrat 44%
Independent Democrat 11%
Completely Independent 7%
Independent Republican 7%
Republican 32%
Total Democrat 55%
Total Republican 39%
19. What is your age?
19. VOTER AGE
18-29 Years 4%
30-44 Years 21%
45-59 Years 40%
60 Years & Over 36%
20. Your gender is male or female? (CONTINUE WITH…) Are you employed outside the home?
20. GENDER AND EMPLOYMENT STATUS
Employed Male 31%
Not Employed Male 16%
Employed Female 30%
Not Employed Female 23%
21. In addition to being American, what do you consider to be your main ethnic background?
21. ETHNIC BACKGROUND
African-American 28%
Ethnic Majority 68%
Hispanic 1%
Other 3%
22. And, which Indiana County do you live in?
NIELSEN DMA
Indianapolis, IN 100%
22. COUNTY
Marion 100%
This concludes our survey. Thank you for your time.
Gauge Market Research
PO Box 19262 • Indianapolis, IN 46219
(317) 519-5392
E-mail: Michael@GaugeMarketResearch.com
Page 24 Howey Politics Indiana
PO Box 40265 • Indianapolis, IN 46240
(317) 506-0883
E-mail: bhowey2@gmail.com
HoweyPolitics.com
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